"Photo Printing and Merchandise Market
The photo printing and merchandise market is expected to gain market growth in the forecast period of 2021 to 2028. Data Bridge Market Research analyses that the market is growing with the CAGR of 6.5% in the forecast period of 2021 to 2028 and expected to reach USD 27,377.99 million by 2028. The major factors driving the growth of the photo printing and merchandise market are increased usage of mobile devices for high-resolution pictures and surging growth in e-commerce.
Photo printing and merchandise encircles retailers offering greeting cards, personalized photo prints and merchandise among others. These retailers provide services in design, sourcing, printing, distribution, a large physical store network, among others. The organization in the market functions for their customers and users who want to commemorate several occasions and moments in their life by personalizing their picture and sharing them.
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Some of the major players operating in the photo printing and merchandise market are Bay Photo Lab, Printique LLC, WhiteWall, Cardfactory, HALLMARK LICENSING, LLC, Kodak Alaris Inc., AGC, LLC., Cimpress, District Photo, Inc., Photobox, JONDO Ltd, MILLER'S PROFESSIONAL IMAGING, RitzPix, Nations Photolab, Smartphoto Group, Walmart, Shutterfly Inc., Digitalab, and Walgreen Co. (A Subsidiary of Walgreens Boots Alliance, Inc.) among others. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Global Photo Printing and Merchandise Market Scope and Market Size
Photo printing and merchandise market is segmented on the basis of product, printing type model, device, and distribution channel. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of product, the global photo printing and merchandise market has been segmented into photo books, t-shirts, cards, photo gifts, mugs, prints, wall arts calendars, others. In 2021, the photo books segment is expected to dominate in the market as the choice of printing paper is available so that the customer can customize print as per their requirements and it is the traditional way of printing and collecting photos and making memories for the customers. We do not have to maintain separate photos as they are directly printed in the paper in photo book.
- On the basis of printing type model, the global photo printing and merchandise market has been segmented into film offset printing digital printing. In 2021, film offset printing segment is expected to dominate in the market as it produces clean images and is also a traditional method for printing. Large quantities are printed in offset printing due to less cost required and also the different inks can be used for printing.
- On the basis of device, the global photo printing and merchandise market has been segmented into desktop mobile. In 2021, desktop category segment is expected to dominate in the market. Desktop printers are small in size which is fitted easily on the desk and are the most dominating as they the first printing technology for printing purposes.
- On the basis of distribution channel, the global photo printing and merchandise market has been segmented into instant kiosk, online stores, retails stores others. In 2021, retail stores segment is expected to dominate in the market as the number of stores present is very high in the market and the people prefer to buy merchandise and other printing from stores. Also, the establishment cost of retail stores is very less. Physical stores are more visible and assessable to customers and also, retail stores have no shipping cost.
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For instance,
- In May 2020, cardfactory launched a new store in Flintshire Retail Park in North Wales. This has helped the company to strengthen their retail business in the poet pandemic period. This move has enhanced the company’s presence in the market and strengthened the product offerings to the customers.
- In May 2020, WhiteWall and Leica Stores entered a collaboration in which WhiteWall product will be displayed in Leica stores all around the globe. This collaboration enhanced the accessibility to the product for the customer. This has enhanced the company’s visibility in the market.
Partnership, joint ventures and other strategies enhances the company market share with increased coverage and presence. It also provides the benefit for organisation to improve their offering for Photo printing and merchandise market through expanded product range.
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